I’ve always had two passions growing up, one is food and one is technology. Getting them both together is my daily job. Why Churrolto? When I first tasted these things called churros, I truly thought they could be made as big as Krispy Kreme or Dunkin’ Donuts. Now, you have a world-class dream but you don’t have the money, so you need to start somewhere to prove your concept to the naysayers. Ok Neehar, let’s start selling them on the street. That’s a good start, isn’t it? Then after six months of gaining confidence in the concept, we started off with a very small store of just five tables, and guess what? It blew up.
The only issue we had for the next two years was we didn’t have enough seats. I was so frustrated that people had to stand all the time and wait all the time, so I made our mission statement say that Churrolto is there to serve everyone with something savoury, sweet, and a seat. We instantly started searching for a bigger store, ten times bigger than our previous one. Guess what? People piled up again and started waiting once more. Now we told ourselves, that’s it, we have to expand now.
We asked ourselves, how do we expand? How did McDonald’s and Starbucks expand? They all had one thing in common, a centralized kitchen. So we took one of the biggest central kitchens in India, keeping in mind the vision, and we never looked back.