Meet the Mompreneur Sulakshana Reddy Revolutionizing Baby Care Products with ShuShu Babies
When it comes to baby care, natural is the way to go for a happy baby
Sulakshana Reddy's brand, ShuShu Babies, is committed to offering eco-friendly products that are natural, safe, and efficient, ensuring the protection of the planet and its future generations. The inspiration behind this mission is the confidence shown by their valuable consumers and partners in their top-notch products, coupled with a team's passion for ShuShu Babies and its vision.
Meet Sulakshana Reddy, a gold medalist pharmacist and a mompreneur from Hyderabad, who is changing the game in the baby care industry with her brand, ShuShu Babies. The company was born out of her personal struggle to find safe and reliable baby care products in India after returning from the USA with her son.
Sulakshana’s background in pharmacy and experience as a mother gave her the unique perspective to create products that not only met the highest safety standards but also incorporated the wisdom of Ayurvedic culture.
Birth of ShuShu Babies
As a mother, Sulakshana knew the importance of having safe and effective baby care products, but she found the lack of reliable options in India frustrating. Initially, she imported products from the USA, but she continued to face the same problem.
She decided to take action and create her own line of products. ShuShu Babies was born on November 2021 with a mission to provide safe, natural, and effective baby care products that mothers can trust.
Sulakshana’s experience as a pharmacist and her knowledge of Ayurvedic culture allowed her to create products that not only met the highest safety standards but also incorporated the best of traditional Indian wisdom. ShuShu Babies offers a range of products for babies and kids age groups from 0-3 years old, and 3-12 years. Products such as baby oils, powders, and creams, are all made with natural ingredients that are gentle on the baby’s delicate skin.
Incubation & Funding
Starting as a bootstrap, Sulakshana’s passion for providing safe and natural products for babies caught the attention of WE HUB Telangana, who offered financial and mentorship support to help her grow her brand. With the guidance of the government and WE HUB Telangana, Sulakshana has been able to take her brand to new heights, expanding in all 360 degrees.
Today, ShuShu Babies stands as a testament to the power of determination and the impact that government support can have on small businesses.
COVID-19 effect on ShuShuBabies
The COVID-19 pandemic gave Sulakshana the pause she needed to fully dedicate herself to her business and create products that she was truly proud of. As a mompreneur, Sulakshana understands the challenges that come with balancing motherhood and entrepreneurship, and she hopes that ShuShu Babies can make a difference in the lives of mothers and babies across India.
ShuShu Babies Safety Meter
Child care indeed plays a serious role in providing natural care. Harmful or toxic ingredients are bound to cause severe damage & slow down the development of children. Whereas using naturally curated child care would instantly boost the child’s development.
ShuShu Babies is an Ayurvedic, Ayush Approved baby and kid-care brand that provides naturally curated Ayurvedic products procured from the goodness of nature.
These ingredients are natural, free from harmful synthetic chemicals, and are used for babies for ages. The ayurvedic properties of those ingredients have made them a permanent guest in every Indian home.
- Safe and Gentle on Skin
- PETA Approved Cruelty-Free and Vegan
- Eco-friendly / Sustainable
- Power of Natural Ingredients
- Goodness of Ayurveda
- Nurture & Caring
Sulakshana mentioned ShuShu Babies products are Dermatologically tested and clinically proven meaning it is approved and recommended by Pediatricians.
Brand Expansion in Retail & Online Platforms
ShuShu Babies, has come a long way in just two years. What started as a humble brand has now expanded widely, both online and in retail stores, in her hometown of Hyderabad. The brand’s success can be attributed to Sulakshana’s unwavering commitment to providing safe and natural products for babies.
To make it easier for parents to get their hands on these eco-friendly products, ShuShu Babies can now be found on various trusted E-commerce platforms such as Amazon, Flipkart, Sustainkart, FirstCry, Meesho, and BigBasket and retail stores like Daman, Qmart in Hyderabad local stores.
But that’s not all – by visiting the official website of shushubabies.com, you can also avail of exciting discounts on your purchases.
What does the future hold for ShuShu Babies?
The future looks bright for ShuShu Babies. With growing awareness among parents about the benefits of natural and organic care for their children, the brand is more motivated than ever to provide natural solutions in all areas related to baby care.
While the brand is currently focused on providing natural skincare solutions, Sulakshana has big plans for the future. ShuShu Babies aims to spread its wings to every category related to babies and kids’ sections. The brand’s commitment to providing natural, safe, and eco-friendly products remains unchanged, and the team is constantly innovating to come up with new solutions to make parents’ lives easier.
So, if you’re a parent who cares about the well-being of your child and the environment, keep an eye out for ShuShu Babies’ future offerings. With their commitment to natural and organic solutions, you can trust that your child’s safety and comfort will always be their top priority.
Market Analysis of ShuShu Babies Brand
ShuShu Babies is a leading brand in the natural and eco-friendly baby skincare market in India. Compared to other kids’ skincare brands in India, ShuShu Babies stands out in several ways:
- Natural and Eco-Friendly Products: ShuShu Babies offers a wide range of natural and eco-friendly products for babies, with baby and kids skincare solutions. Their commitment to providing chemical-free, safe, and sustainable products sets them apart from other brands in the market.
- Quality and Safety: ShuShu Babies products are made with high-quality, natural ingredients that are safe and gentle for a baby’s delicate skin. All their products go through rigorous quality checks and are free from harmful chemicals, parabens, and artificial fragrances.
- Focus on Baby Care: ShuShu Babies is solely focused on providing baby care products and solutions. This singular focus allows them to concentrate on providing the best products for babies, ensuring that parents have a wide range of safe and natural options to choose from.
- Innovation: ShuShu Babies is constantly innovating to provide new and unique products to cater to the needs of parents and their babies. The brand is always researching and developing new natural solutions to make parenting easier and more sustainable.
Overall, ShuShu Babies’ commitment to natural and eco-friendly products, focus on baby care, and innovative approach makes them stand out in the crowded kids’ skincare market in India. Their dedication to providing high-quality, safe, and sustainable products for babies is what sets them apart from other brands in the market.
How to reach out to Sulakshana?
If you are interested in collaborating with ShuShu Babies or have any suggestions or ideas that you would like to share, you can reach out to Sulakshana Reddy directly on LinkedIn. Her LinkedIn profile is sulakshana-reddy.
If you’re looking for more information on ShuShu Babies and their natural and eco-friendly baby products, you can visit their website at shushubabies.com.