From Baby Food to a Full Range of Nutritious Offerings: The Journey of Jyothi Sri Pappu’s Nutreatlife
India's only brand handcrafting & customising foods
Nutreatlife is a brand that has been created with a mission to reconnect people with traditional Indian recipes and to offer healthy, handcrafted food options for all age groups. Founded by Jyothi Sri Pappu, the brand aims to combine the ancient wisdom of Indian cuisine with modern convenience while promoting organic, sustainable practices and supporting local communities. Inspired by the stories her father told her during her childhood, Jyothi’s passion for holistic well-being and entrepreneurship drove her to develop Nutreatlife and provide nourishing, authentic food options to people of all ages.
Nutreatlife was founded by Jyothi Sri Pappu with the goal of reconnecting people with traditional Indian recipes and offering healthy, handcrafted food options for all age groups.
Jyothi, a postgraduate from Sri Ramachandra University, has a strong educational background in health and nutrition. Her passion for nourishing food led her to start Nutreatlife in Malikipuram in 2014, initially to provide healthy food for her own child. Recognizing the broader potential, she decided to expand her offerings and make them available to a wider audience.
Jyothi’s husband, Satish Kumar Pappu, played a critical role in the company’s early stages, supporting Jyothi in her journey with Nutreatlife. Swetha later joined the team and has become a vital contributor to the company’s success and growth.
How does Nutreatlife source its ingredients?
Nutreatlife sources its ingredients directly from organic farmers to ensure the highest quality and freshness. This approach supports local agriculture, promotes sustainable farming practices, and helps maintain strong relationships with suppliers. By working closely with organic farmers, Nutreatlife aligns itself with several United Nations Sustainable Development Goals (SDGs), such as:
•SDG 2 (Zero Hunger): Nutreatlife’s commitment to using nutritious, organic ingredients contributes to the goal of ending hunger and achieving food security.
•SDG 8 (Decent Work and Economic Growth): By partnering with local farmers, Nutreatlife helps create economic opportunities and supports sustainable livelihoods for rural communities.
•SDG 12 (Responsible Consumption and Production): Nutreatlife’s focus on organic ingredients and eco-friendly production methods encourages responsible consumption and production patterns.
•SDG 15 (Life on Land): By supporting sustainable farming practices, Nutreatlife contributes to the protection, restoration, and promotion of sustainable use of terrestrial ecosystems.
Through these initiatives, Nutreatlife not only provides healthy food options for customers but also plays a role in fostering a sustainable and responsible global food system.
What kind of quality control measures does Nutreatlife have in place to ensure the purity and potency of its products?
Nutreatlife began with two core products, Nutreat Kids for children and Especially for Diabetes for individuals with diabetes, which served as the foundation for the company’s growth. Since then, the company has grown to offer a diverse range of handcrafted, nutritious foods that blend traditional recipes with modern convenience, with over 80 standard products and more than 9000 customized recipes.
Nutreatlife has implemented strict quality control measures throughout the production process to ensure the purity and potency of its products. In addition to adhering to FSSAI (Food Safety and Standards Authority of India) guidelines, Nutreatlife also adopts ancient cooking precautions to guarantee the authenticity and nutritional value of its offerings. Some of these measures include:
•Rigorous testing of raw ingredients: Nutreatlife tests all raw ingredients to ensure they meet the highest standards of quality, safety, and nutritional value.
•Hygienic production facilities: The brand maintains clean and sanitary production facilities, ensuring a safe environment for food preparation.
•Traditional processing methods: Nutreatlife embraces ancient cooking techniques, such as stone grinding and sun drying, which help preserve ingredients’ natural nutrients and flavours.
•Good Manufacturing Practices (GMP): Nutreatlife adheres to GMP guidelines, ensuring consistency, quality, and safety throughout the production process.
•Customization and attention to detail: Nutreatlife takes great care in customizing products to suit individual needs, considering dietary requirements, age, and personal preferences.
By combining FSSAI guidelines with time-tested ancient cooking precautions, Nutreatlife ensures the purity and potency of its products, providing customers with authentic, nutritious, and delicious food options.
Can you walk us through the development process for a new Nutreatlife product?
The development process for a new Nutreatlife product begins with extensive research into traditional recipes and ingredients from around the world. Our team then works on creating unique, nutrient-rich formulations inspired by these ancient recipes. Most of Nutreatlife’s products are a modern take on age-old recipes, recreated as convenient premixes that retain their original nutritional value and taste.
At Nutreatlife, we understand that each customer has unique needs and preferences, which is why we offer customization options for our products. Our customer-centric approach ensures that we cater to individual requirements, allowing us to create products that are tailored to specific dietary needs, age groups, and personal preferences. This enables us to provide a truly personalized experience for our customers. Next, we test the product for quality, taste, and efficacy before launching it in the market. By combining ancient wisdom with modern convenience and a focus on customer satisfaction, Nutreatlife creates innovative and versatile products that cater to a wide range of consumers.
What sets Nutreatlife apart from other supplement brands on the market?
What truly sets Nutreatlife apart from other supplement brands on the market is our unwavering commitment to excellence. At Nutreatlife, we believe in challenging the status quo and continuously pushing the boundaries of what’s possible in the food industry. Our passion for innovation is evident in our unique product offerings, which blend traditional wisdom with modern convenience. We have reinvented age-old recipes into premixes that are not only nutritious and delicious but also tailored to meet the individual needs of our customers.
This level of personalization is unparalleled in the market. Moreover, our dedication to sustainability, environmental responsibility, and support of local communities is at the core of our brand’s mission. By sourcing our ingredients directly from organic farmers and employing traditional production methods, we create products that not only nourish our customers but also contribute to a healthier, more sustainable world.
At Nutreatlife, we don’t just strive to create products that stand out in the market; we aim to revolutionize the way people think about and consume food. We are driven by the same spirit of innovation and pursuit of perfection that inspired Steve Jobs, and we are committed to making a lasting impact on the lives of our customers and the world at large.
How does Nutreatlife approach sustainability and environmental responsibility?
Nutreatlife’s approach to sustainability and environmental responsibility is rooted in a deep respect for the planet and its resources. Our commitment to eco-friendly practices aligns with several United Nations Sustainable Development Goals (SDGs), demonstrating our dedication to creating a better future for both people and the environment. Some of the SDGs that Nutreatlife supports through its initiatives include:
•SDG 2 (Zero Hunger): Our focus on nutritious, organic ingredients contributes to the goal of ending hunger and achieving food security by providing access to healthy food options.
•SDG 8 (Decent Work and Economic Growth): By partnering with local farmers and rural communities, Nutreatlife creates economic opportunities and supports sustainable livelihoods.
•SDG 12 (Responsible Consumption and Production): Nutreatlife’s emphasis on organic ingredients and eco-friendly production methods encourages responsible consumption and production patterns, reducing our environmental footprint.
•SDG 13 (Climate Action): Our commitment to sustainable farming practices and support for organic agriculture helps mitigate the impacts of climate change.
•SDG 15 (Life on Land): Nutreatlife contributes to the protection, restoration, and promotion of sustainable use of terrestrial ecosystems by advocating for sustainable agriculture and biodiversity conservation.
In addition to supporting these SDGs, Nutreatlife takes several steps to minimize its environmental impact, such as using eco-friendly packaging materials and adopting traditional processing methods that are energy-efficient and produce minimal waste.
By integrating sustainability into every aspect of our business, Nutreatlife is actively working towards a greener, more equitable future for all.
What is Nutreatlife's stance on animal testing?
We hold ourselves to the highest ethical standards, and this includes our strong stance against animal testing. Our commitment to cruelty-free practices demonstrates our unwavering dedication to the well-being of all living creatures and reflects our belief in the power of compassion and empathy.
We believe that it is possible to create innovative, high-quality products without causing harm to animals, and we are proud to be part of a growing movement that promotes ethical and sustainable practices within the food industry. By choosing Nutreatlife, our customers can enjoy the benefits of our nutritious, handcrafted foods with the assurance that no animals were harmed in their creation.
This dedication to animal welfare, combined with our focus on sustainability, environmental responsibility, and support for local communities, exemplifies Nutreatlife’s holistic approach to ethical business practices. We are committed to making a positive impact on the world, one compassionate decision at a time
How does Nutreatlife stay up to date with the latest scientific research and developments in the supplement industry?
At Nutreatlife, staying at the cutting edge of scientific research and developments in the food and supplement industry is central to our mission. We believe that the fusion of ancient wisdom and modern science can unlock the full potential of our products and provide our customers with the highest quality, most nutritious options available.
To achieve this, we continually immerse ourselves in the latest research, attending conferences, collaborating with experts, and engaging in dialogue with nutritionists and other industry professionals. This commitment to ongoing learning allows us to adapt and refine our formulations, ensuring that our products not only stay true to traditional methods but also incorporate the latest scientific discoveries.
Beyond staying current with scientific advancements, we are also passionate about listening to our customer’s needs and preferences. We view our customer base as an invaluable source of knowledge and inspiration, and we constantly seek their feedback to help us fine-tune our offerings.
By marrying ancient wisdom with contemporary science and staying attuned to our customers, Nutreatlife remains at the forefront of the industry, delivering innovative, high-quality products that support the well-being of our customers and help them lead healthier, happier lives.
Can you share some success stories from customers who have used Nutreatlife products?
What new products or initiatives can we expect to see from Nutreatlife in the future?
Nutreatlife is always on the lookout for exciting opportunities to expand our range of products and initiatives, as we strive to provide even more ways for our customers to embrace a healthy lifestyle. Our forward-thinking approach combines the timeless wisdom of traditional recipes with the dynamic potential of modern innovations, resulting in a truly unique fusion of past and present.
In the near future, our customers can expect to see new product lines that cater to diverse nutritional needs and dietary preferences, offering, even more, versatility and convenience. We are also looking to enhance our customization options, allowing customers to further tailor their Nutreatlife experience to their individual requirements.
Additionally, we are committed to expanding our reach and impact through collaborations, partnerships, and community-focused initiatives like volunteer programs, Internship programs that promote sustainable practices and support local communities. As part of our ongoing efforts, we plan to participate in educational programs and workshops that aim to share the benefits of traditional, handcrafted foods with a wider audience.
At Nutreatlife, the future is filled with possibilities, and we are eager to continue our journey of growth, innovation, and positive change. As we look ahead, we remain dedicated to our mission of providing handcrafted, nutritious foods that empower our customers to live healthier, more vibrant lives, while staying true to our values of sustainability, community support, and respect for our planet’s precious resources.
How to reach out to Jyothi Sri Pappu?
If you are interested in collaborating with Nutreatlife or have any suggestions or ideas that you would like to share, you can reach out to Jyothi Sri Pappu directly on LinkedIn. Her LinkedIn profile is Jyothi Sri Pappu.
If you’re looking for more information on Nutreat Life and their handcrafted and customised food products, you can visit their website at Nutreatlife.com.